TAG HEUER: LINK LADY LAUNCH WITH CAMERON DIAZ


TAG HEUER RAISES THE CURTAIN ON NEWEST BRAND AMBASSADOR: CAMERON DIAZ
The Hollywood Star will represent the brand’s feminine values with a completely new collection: Link Lady

Cameron now joins the highly exclusive circle of TAG Heuer Ambassadors: alongside Maria Sharapova, she will champion timepieces dedicated to women, whilst Leonardo DiCaprio, who needs no further introduction, with Formula 1 World Champions Lewis Hamilton and Jenson Button, Chen Dao Ming in China and Shah Rukh Khan in India, will support the models for men. Worthy heirs of Steve McQueen, they all have the ability to defy the rules and defy conventions, to fight for a cause and challenge their own values and assumptions; free-minded and rebellious to the very core, they give time new look, a new allure. Like TAG Heuer, they are pioneers, all in their own unique way. With her unorthodox body of work challenging every principle in the making of a star, Cameron Diaz is dangerously more than just a sexy blonde. Her partnership with TAG Heuer was therefore a given.

On her wrist the totally feminine Link Lady, the newest and most elegant of the TAG Heuer range. “I have been a fan of the TAG Heuer brand for many years.  When they showed me the design for the Link Lady, I thought it was the perfect evolution of timeless watchmaking and iconic designs, all reinterpreted with glamour and elegance for a modern woman”. The case is a little round pebble, refined and delicate. The bracelet is inspired by the iconic LINK bracelet with its S-shaped links. The dials come in several colours and the edges feature a light undulating concentric guilloché. Finally, as Cameron Diaz likes to point out, this is much more than a watch, it is a piece of jewellery.