Chee’s Group of Companies

The Chee’s Group of Companies is founded in 1965 by Chee Yuk Kee started with Chee’s Jewelry & Watches. From 1965 until now the Chee’s Group of Companies experienced and is still experiencing a remarkable business growth. Between 1965 and 2000, Chee’s Group of Companies established 3 branches:

  1. Chee’s Jewelry & Watches (Downtown Paramaribo)
  2. Chee’s Tax Free (International Airport)
  3. Chee’s Atelier (Downtown Paramribo)

In 2004 the Chee’s Group of Companies was established. Nowadays the following companies are part of the Chee’s Group of Companies:

  • Chee’s Jewelry & Watches
  • Spanhoek Passage
  • Caribbean Flowers

The Chee’s Group of Companies constructed a 5-story building in the center of downtown Paramaribo. The lower level of the building consists of the Spanhoek Passage, where there are several shopping units. One of the units is occupied by Trendbox which is one of the 8 branches of Chee’s Jewelry & Watches.

Chee’s Jewelry & Watches

Chee’s Jewelry & Watches is founded in 1965 as the first company of the Chee’s Group of Companies. In 2002, Chee’s Jewelry & Watches opened its branch Jewelbox in a popular shopping mall, the Hermitage Mall where we sell fine jewelry and brand watches such as Guess, D&G, Fossil, DKNY, Anne Klein, Citizen, Seiko, Pulsar, Orient, JLo and Casio.

The latest branches of Chee’s Jewelry & Watches are Chee’s The Salon in the Hermitage Mall and Chee’s Aankomst at the International Airport (Arrivals Area).

Presently Chee’s Jewelry & Watches has 7 branches including Chee’s Jewelry & Watches, Jewelbox , Chee’s Tax Free, Chee’s Atelier, Trendbox,  The Salon and Chee’s Aankomst.

Our Collection
The jewelry collection of Chee’s Jewelry & Watches is not just our own unique asset, but also the exclusive European brands such as Baraka are imported from Italy and selected brands from the far East such as Dubai and Hong Kong, are a distinct feature of our extensive set of jewelry as well.

We have been the official dealer of Chopard since 2003 which has resulted in successful sales records. We are also the authorized dealer of the following Swiss brands:

  • Longines
  • Raymond Weil
  • Movado
  • Tag Heuer
  • Gucci
  • Rado
  • Corum

Our mission
Chee’s Jewelry & Watches is an innovative and dynamic organization through a variety of quality products and services, which makes our customers always happy.

To lead the market and to be the trendsetter of high quality jewelry and watches of the finest precision and best designs. We guarantee our customers the best service through our highly qualified, motivated and friendly team.

Our vision
To be the trendsetter in jewelry and watches in Suriname by:

  1. Proactive anticipation on the wishes of our customers and creating added value to our customers;
  2. Constantly managing and professionalizing our business processes;
  3. Achieving good financial results and profitable growth;
  4. Long lasting investment in our human resources, creating a climate of pleasure, passion and team spirit.

Our values
We are integer:
Integrity in our service to our guests. Recognizing our possibilities and impossibilities (say yes, yes do it!).

We show respect:
All stakeholders are treated fairly and respectfully, just as we want to be treated.

We are exclusive:
We will not settle for less and we are still raising the bar on our quality, targets and goals.

We communicate effectively:
We believe that through effective communication and information people feel involved with the organization and promote the company positively.